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C/F/1102. Dissertation outline. Effects of credit crunch on brand image of Barclays and HSBC

WORDS:
650
DATE:
2011
PRICE:
9.99 GBP

The paper presents an outline of the dissertation on the consequences of the credit crunch for the brand image of Barclays and HSBC suggesting a study of marketing strategies that can be adopted to improve consumer perceptions of the banks. The research question is formulated, the topics and themes of the literature review are outlined, the methodology of the research is described.

 

KEYWORDS: Dissertation outline, credit crunch, brand image, Barclays, HSBC,

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