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HSBC Bank

C/B/2340. Evaluation of HSBC strategy to maintain global identity whilst remaining responsive to local customers

WORDS:
2750
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the global marketing strategy of HSBC discussing their brand image, the awareness of the cultural issues related to globalisation, and the sensitivity of local consumer needs. The paper argues that the ‘glocalisation’ policy of HSBC effectively differentiates them from other competing banks.

 

KEYWORDS: Glocalisation, HSBC, global brand, local consumer needs, banking,

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