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Hooters

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C/M/1535. An analysis of the significance of experience on consumer behaviour

WORDS:
2600
DATE:
2010
PRICE:
29.99 GBP

Looking at the pioneering research of Holbrook and Hirchman, the paper examines the two authors’ exploration of the close connection between experience and consumption. This dynamic has now received substantial recognition within the field of marketing as an important variable to long-term consumer insight and brand development. In order for the analysis to reveal substantial depth and precision, the experiential restaurant Hooters is used as an example, identifying the symbolic relationship the customer has with the establishment.

 

KEYWORDS: Marketing, consumer behaviour, experiential consumption, brand development, Holbrook and Hirchman, Hooters, restaurant!,

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C/B/2313. Strategic perspective on success of Hooters restaurant

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the success factors of the US-based restaurant chain Hooters examining their sources of competitive advantage, conducting SWOT analysis of Hooters’ internal environment, identifying the company’s distinctive competences, and performing Porter’s Five Forces analysis of the external environment of the company. Hooters’ future strategies are discussed.

 

KEYWORDS: Hooters, SWOT, Porter’s Five Forces, strategic analysis, success factors,

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