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C/B/3549. Strategies of Honda in global automobile industry

WORDS:
2850
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the dichotomy of product–related core competencies and process-related core capability presenting a case study of Honda’s strategies in product development and cost-effective technological processes. Honda’s position within the competitive automobile industry is examined discussing their policies towards merger and acquisition (M&A), human resource development (HRD), corporate social responsibility (CSR), etc. Strategic leadership models in Japan and in the West are compared.

 

KEYWORDS: Honda, automobile industry,

 
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