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C/B/1021. International Marketing and Management: Honda in Europe

WORDS:
2800
DATE:
2008
PRICE:
29.99 GBP

The paper examines the European market strategy for Honda reporting on the background of the market through situation analysis, conducting market analysis for Honda within the framework of SWOT and using the PESTLE model to describe the target markets in European countries. Recommendations for Honda are suggested along the lines of the 4Ps marketing mix.

 

KEYWORDS: Marketing, 4Ps of marketing, SWOT analysis, PESTLE analysis, target market, situation,

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