Browse our collection of papers in
Holiday Inn Hotel

Y/M/19. Re-Branding and Organisational Change illustrated by the live-case scenario of Holiday Inn Hotel takeover of Posthouse Hotel in Heathrow

WORDS:

6200

DATE:

2003

PRICE:

69.99 GBP

The following research is paying particular attention to the studying and analysis of various aspects of managing change (using models and frameworks (aggregate models of Lewin, Johnson and Scholes) of and for managing change respectively, analysing different types of change and organisation (culture and behaviour), looking at the process and implementation and possible resistance followed by the relevant criticism, advantages and disadvantages, use of change agents as a catalyst of change, etc.), it is further complemented throughout the report by the analysis of the live-case scenario of Holiday Inn Group taking over a chain of Posthouse hotels from Forte Group (Heathrow, UK). Moreover, the feature of re-branding is looked upon the managing of change being a core subject but also as very important part of it. The report is completed by the brief conclusion and recommendations to the industry in regard of the current situation, future trends and use of academic tools (models and frameworks) in practice.

KEYWORDS: y, re-branding, organisational, change, illustrated, live-case, scenario, holiday, inn, hotel, takeover, posthouse, hotel, heathrow,