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Holiday Inn Hotel

P/B/664. Review of Holiday Inn businesses

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper examines the businesses of Holiday Inn, a brand of hotels owned by the Intercontinental Hotels Group, reviewing their service concept and describing each Holiday Inn business from the perspective of its organising idea, experience, outcome, operation and value chain of service.

 

KEYWORDS: Holiday Inn, service,

 
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