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Holiday Inn Hotel

C/T/58. Dissertation. Hotel Management in Holiday Inn Express

WORDS:

5000

DATE:

2007

PRICE:

59.99 GBP

This is a dissertation examining the concept in the bound of hotel management. The study focuses on evaluating the product development strategy of Holiday Inn Express in Stratford. The aims of the research are to understand the customers' expectation from hotel services, know the position of Holiday Inn Express in the market and examine the strategic hotel management of Holiday Inn Express. The research uses focus group interview in obtaining primary data. Twenty-five respondents are invited to take part in the fieldwork. The secondary data is used to support the argument throughout the report. The analysis based on the concepts and theories of hotel management. The research results showed that Holiday Inn Express in Stratford delivers high level of customer satisfaction. However, there are several factors regarding the facilities in the hotel that fail to meet the fulfilment. The recommendation is also provided in the report along with future research topics.

KEYWORDS: Hotel management, management, Holiday Inn Express, Budget hotel, Hotel,