Browse our collection of papers in
Holiday Extras Ltd

Select number of records per page:  

P/EI/83. Dissertation. Evaluation of a new online holiday booking service

WORDS:
8000
DATE:
2006
PRICE:
89.99 GBP

The dissertation evaluates a new online holiday booking service of Holiday Extras.co.uk, called “Handy Traveller”, providing an overview of the company and their new service, Wireless Access Protocol or WAP, etc. A literary review touches on the theory of Blue Ocean Strategy, BCG Matrix, Product Life Cycle Model, Brand Personality Dimensions Framework, etc. Research methodology is described including primary and secondary data sources, the e-mail-based survey design, etc. Conclusions are made about the effectiveness of the new service, recommendations are offered to improve its future performance.

 

KEYWORDS: Dissertation, booking, holiday, WAP, Holiday Extras,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

P/M/697. Booking holidays on mobile phone: service evaluation

WORDS:
8000
DATE:
2006
PRICE:
89.99 GBP

The paper examines the feasibility of the new mobile phone booking service (“Handy Traveller”) by Holiday Extras.co.uk reporting on the companys background, describing the new service, offering a review of literature on the Blue Ocean theory, Internet marketing, etc. Primary and secondary data analysis is conducted including e-mail based structured surveys. Conclusions are made about the attitudes to the Handy Traveller service and the reasons behind the companys failure to get the expected returns.

 

KEYWORDS: Holidays, Holiday Extras.co.uk, mobile phone, new service,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
Excellent and very quick service. The purchasing process is made simple. Thank you James B