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Holiday Extras Ltd

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P/EI/83. Dissertation. Evaluation of a new online holiday booking service

WORDS:
8000
DATE:
2006
PRICE:
89.99 GBP

The dissertation evaluates a new online holiday booking service of Holiday Extras.co.uk, called “Handy Traveller”, providing an overview of the company and their new service, Wireless Access Protocol or WAP, etc. A literary review touches on the theory of Blue Ocean Strategy, BCG Matrix, Product Life Cycle Model, Brand Personality Dimensions Framework, etc. Research methodology is described including primary and secondary data sources, the e-mail-based survey design, etc. Conclusions are made about the effectiveness of the new service, recommendations are offered to improve its future performance.

 

KEYWORDS: Dissertation, booking, holiday, WAP, Holiday Extras,

 

P/M/697. Booking holidays on mobile phone: service evaluation

WORDS:
8000
DATE:
2006
PRICE:
89.99 GBP

The paper examines the feasibility of the new mobile phone booking service (“Handy Traveller”) by Holiday Extras.co.uk reporting on the companys background, describing the new service, offering a review of literature on the Blue Ocean theory, Internet marketing, etc. Primary and secondary data analysis is conducted including e-mail based structured surveys. Conclusions are made about the attitudes to the Handy Traveller service and the reasons behind the companys failure to get the expected returns.

 

KEYWORDS: Holidays, Holiday Extras.co.uk, mobile phone, new service,