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Holiday Extras Ltd
P/M/697. Booking holidays on mobile phone: service evaluation
- WORDS:
- 8000
- DATE:
- 2006
- PRICE:
- 89.99 GBP
The paper examines the feasibility of the new mobile phone booking service (“Handy Traveller”) by Holiday Extras.co.uk reporting on the companys background, describing the new service, offering a review of literature on the Blue Ocean theory, Internet marketing, etc. Primary and secondary data analysis is conducted including e-mail based structured surveys. Conclusions are made about the attitudes to the Handy Traveller service and the reasons behind the companys failure to get the expected returns.
KEYWORDS: Holidays, Holiday Extras.co.uk, mobile phone, new service,
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Thanks for the coursework, it has been received and it has been a tremendous help to me.Myra
