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Hindustan Lever Limited (HLL)

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Hindustan Lever Limited (HLL)

C/M/946. Dissertation. Improving product segmentation approach of Hindustan Lever

WORDS:: 9500
DATE:: 2008
PRICE:: 99.99 GBP

The dissertation examines the product segmentation (PS) approach of Hindustan Lever that faced flat sales over a number of years earlier in this decade, related to the company's poor understanding of product segmentation in India. The actions that helped the firm move back to strong performance are discussed.Literature is reviewed on product and brand segmentation for consumer goods companies. The Hindustan Lever case study is based on secondary research data. Conclusions and recommendations are offered for Hindustan LeverPS initiatives.

KEYWORDS: Dissertation, Hindustan Lever, fast-moving consumer goods, FMCG, product segmentation,

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E/M/113. Ethical issues of face cream advertising: case study of ‘Fair and Lovely’

WORDS:: 2500
DATE:: 2006
PRICE:: 29.99 GBP

The paper examines the ethical issues of advertising ‘Fair and Lovely’ skin cream by Hindustan Lever’s website (www.hll.com) discussing racist interpretations of the brand image, the westernization of the Indian cultures, Indian women discrimination based on their darker skin colours, etc. Marketing strategies are suggested to rectify the company’s negative image.

KEYWORDS: Ethical, face cream, skin care, Fair and Lovely,

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P/B/517. Strategic analysis of Hindustan Lever Limited

WORDS:: 4000
DATE:: 2005
PRICE:: 49.99 GBP

The paper examines the concept of corporate strategy offering a case study of Hindustan Lever Limited (HLL), an Indian consumer company, conducting analysis of their stakeholders, management, employees, suppliers, customers, strategic objectives and options, market development, etc. Evaluation of the recommended strategy is made.

KEYWORDS: strategic, hindustan, lever, limited,

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S/B/117. Assess the Strengths and Weaknesses of Hindustan Lever Pricing Approach

WORDS:: 2600
DATE:: 2005
PRICE:: 29.99 GBP

This essay assesses the strengths and weaknesses of Hindustan Lever pricing approach in the Indian detergent market since 2002. It looks at the competitive context and the HLL brands positioning before assessing the strengths and weaknesses of HLL various pricing tactics. First, the skimming approach for new products, then the product re-launches and price changes and the consequences on their positioning and finally HLLs approach to the price war, choosing volume over value growth and the impact on their segmentation and brand positioning.

KEYWORDS: Pricing, strengths, weaknesses, skimming, price war, India, Hindustan Lever,

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