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Hilton Group
S/M/367. Dissertation. CRM in tourism and hospitality industry
- WORDS:
- 11000
- DATE:
- 2008
- PRICE:
- 119.99 GBP
The dissertation addresses the issues of customer satisfaction and CRM (Customer relationship management) in tourism and hospitality companies. Literature is reviewed on the role of contact management for the hospitality service, the features of staff training and development, etc. A study of the Hilton Hotels group is conducted on the basis of primary (via questionnaires) and secondary research data. Conclusions are made about the significance of CRM, recommendations are suggested about the most effective CRM activities in hospitality business.
KEYWORDS: Dissertation, customer relationship, CRM, hospitality, Hilton,
Other Papers On: Hilton Group
Other Papers On: Tourism and Hospitality Dissertations
Other Papers On: Management Dissertations
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Thanks for your fabulous service. I have received the paper.Rebecca
