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E/B/273. Examination of International Communication Strategy of the Hilton International Hotel Group

WORDS:
2500
DATE:
2007
PRICE:
29.99 GBP

The paper reports on the strategies of Hilton International Hotel Group (HIHG) in international communication management reviewing academic approaches to corporate communication, tourism and hospitality. The profile of HIHG is presented highlighting their strategies in HRM and customer relations management (CRM), the issues of business ethics, etc.

 

KEYWORDS: examination, international, communication, strategy, hilton, international, hotel,

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