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Hilton Group
C/M/820. Brand pricing and brand distribution strategies in Hilton, Park lane and in Hilton in Mumbai
- WORDS:
- 1200
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the pricing and distribution strategies of the Hilton Hotels Group in Mumbai, India and London, UK. Hilton London in Park Lane symbolizes super-rich status whereas Hilton Towers Mumbai is geared towards holidaymakers and tourists. Different customer segments, economic situations and the countries' specific needs are considered showing their influence on the brand pricing and brand distribution strategies of Hilton.
KEYWORDS: Hilton Hotels, hospitality, tourism, travel, brand, pricing,
Other Papers On: Hilton Group
Other Papers On: Branding
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