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Hilton Group

C/M/1647. Analysis of marketing strategies: case study Westward Hilton

WORDS:
3100
DATE:
2010
PRICE:
39.99 GBP

This paper examines the strategic management of Westward Hilton Hotel, a premium lodging provider and concentrates on their marketing strategies. The paper discusses the structure of the company and the products and the markets that the hotel serves. A SWOT analysis is performed, and the financial performance is examined. The paper focuses on the stakeholders, including customers, workers, investors and the community. After summarizing all of the research the paper suggests that the hotel use a different sale promotion strategy to attract more customers, and recommends ways in which they could achieve this.

 

KEYWORDS: Westward Hilton Hotel, lodging provider, marketing strategies, SWOT, financial performance, stakeholders, sale promotion strategy,

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