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Hilti Corp
P/M/694. Hilti through the eyes of the customers
- WORDS:
- 5500
- DATE:
- 2006
- PRICE:
- 59.99 GBP
This paper reports on the brand issues of Hilti Great Britain (GB), a producer of construction tools and applications. Purchasing patterns and customer preferences within the segment are examined using questionnaires and interviews, and focusing on the members of the Federation of Master Builders (FMB). The benefits of FMB membership are discussed, recommendations to Hilti management are offered with respect to repair cost limit, product delivery, etc.
KEYWORDS: Hilti, Federation of Master Builders, FMB,
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