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Hi-Tec Sports
C/M/1804. Hi Tec Sports and their Technology Influenced Marketing Activities
- WORDS:
- 3050
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the marketing activities of Hi Tec Sports within the UK sportswear industry faced by the threat of changing consumer preferences, emerging advertising opportunities and new ways of designing innovative products. An overview of the company is provided, the segmentation of their target market is described, their product designs and promotional activities are analyzed highlighting the impacts of technological advancements.
KEYWORDS: Hi Tec Sports, Technological Advancements, Marketing Activities,
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