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S/M/536. Dell's marketing and market share performance analysis

WORDS:
2550
DATE:
2010
PRICE:
29.99 GBP

The paper reports on the marketing performance of Dell describing their background and market share over 2007-2008, comparing Dell's performance with that of their main competitor Hewlett-Packard (HP), assessing the key strengths and weaknesses of Dell's brand, and suggesting an increase in advertising Premier Dell program to outside businesses.

 

KEYWORDS: Dell, Hewlett-Packard, HP, marketing analysis,

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