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Hewlett Packard (HP)

E/OM/32. Innovation at Hewlett-Packard: The Flight of the Kittyhawk

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper examines Hewlett-Packard's (HP) Kittyhawk project from the perspective of innovation providing an overview of the HP structure, their Disk Memory Division (DMD) culture, Kittyhawk teamwork characteristics, etc. The theory of innovation is reviewed, the causes of Kittyhawk's failure are analysed. This paper s based on the case study 'Hewlett-Packard: The Flight of the Kittyhawk'.

 

KEYWORDS: Innovation, Hewlett-Packard, HP, Kittyhawk,

 
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