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E/M/166. Integrated marketing communication: case study of Hewlett-Packard

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the role of integrated marketing communication (IMC) identifying its advantages and disadvantages and conducting analysis of IMC applications at Hewlett-Packard (HP). Recommendations are offered in the area of relationship management, promotion strategy, etc.

 

KEYWORDS: Integrated marketing communication, IMC, Hewlett-Packard, HP,

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