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C/M/2239. Presentation. Strategic marketing communications at Hermitage Leisure Centre

WORDS:
0
ADD-ONS:
18 slides
DATE:
2011
PRICE:
19.99 GBP

This presentation focuses on strategic marketing communications and uses Hermitage Leisure Centre (HLC) as a case study. The presentation begins by identifying what strategic marketing communications actually is, and then applies the concept to HLC. Internal communications at HLC is discussed, as well as the different obstacles that affect strategic marketing communications. The presentation outlines the marketing strategic plan for the company, as well as completing a marketing mix. The way in which the proposed plan can be implemented is also discussed.

 

KEYWORDS: Presentation, strategic marketing communications, Hermitage Leisure Centre!,

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C/B/3949. Strategic Planning in Hermitage Leisure Centre: Attracting Youth Market through Modern Marketing Techniques

WORDS:
2600
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the current strategic position of Hermitage Leisure Centre (HLC) analysing it along the lines of the Boston Consulting Group (BCG) matrix and exploring the opportunities of targeting at the youth market through specific marketing strategies. The Ansoff model is used for strategy development, new marketing techniques are suggested, the plan of the strategy implementation is presented.

 

KEYWORDS: Strategic Planning, Hermitage Leisure Centre, HLC, Youth Market, Marketing Techniques, BCG, Ansoff,

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