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Hennes & Mauritz (H&M)
P/M/638. Report on innovation in Hennes & Mauritz (H&M)
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on H&Ms innovation strategies reviewing their background and conducting marketing mix analysis and competitors analysis of the European clothing market. The sources of innovative opportunities are identified and discussed in the context of the H&M practices.
KEYWORDS: Innovation, Hennes & Mauritz, H&M,
Other Papers On: Hennes & Mauritz (H&M)
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