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Hennes & Mauritz (H&M)
C/B/609. Ansoff analysis of H&M
- WORDS:
- 2700
- DATE:
- 2007
- PRICE:
- 29.99 GBP
A summary of the possible marketing strategies for H&M, which involves a thorough analysis of the retailing clothing business environment and competitors within the market. The macro and micro environmental factors are analysed before deciding which marketing strategy should be undertaken. Ansoff proposes four different marketing strategies dependent on the product and market. These involve market penetration, market development, product development and diversification. Each marketing strategy has benefits, may or may not be appropriate to the situation and differs in the level of risk.
KEYWORDS: Ansoff, matrix, H&M, marketing, strategic marketing,
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