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Harry Tuffins
C/EI/92. Buying Behaviour in Online Grocery Shopping Environment
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines how online grocery shopping influences the consumer buying process. A study is conducted of a UK small grocery retailer Harry Tuffins looking at the attributes that influence the consumers choice between purchasing grocery products and services online and in traditional “tangible” environments.
KEYWORDS: Online buying behaviour, online grocery, Harry Tuffins,
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