Browse our collection of papers in
Haier Group
C/B/4318. Dissertation. The impact of national culture on organisational culture and performance. Case study China and Haier
- WORDS:
- 9250
- DATE:
- 2011
- PRICE:
- 99.99 GBP
This dissertation focuses on Haier, a Chinese based white goods firm. The study aims to consider the role of national culture in order to assess the way in which it shapes organisational culture and performance. The study begins by presenting an overview of Haier, China and the research justification, and follows with the identification of the individual research questions and objectives. The review of literature discusses a range of topics, some of which include the importance of national culture, China as an emerging market, the Harrison/Handy Typology, and the Deal and Kennedy Typography. The study then focuses on Haier, and presents the companies history, leadership strategies, as well as the general household appliance industry in China. The research methodology is then provided in detail, and the dissertation outlines the results from the chosen data collection method. Conclusions are made regarding the findings, and opportunities for future research are discussed.
KEYWORDS: Dissertation, Haier, China, white goods firm, national culture, organisational culture, organisational performance, emerging market, Harrison/Handy Typology, Deal and Kennedy Typography, household appliance industry,
C/OM/315. Dissertation. Supply Chain Management in Haier Group and Panasonic Group
- WORDS:
- 11400
- DATE:
- 2011
- PRICE:
- 119.99 GBP
The dissertation investigates the issues of supply chain management (SCM) conducting a comparative study of SCM in the Chinese company Haier and the foreign-invested electronic company Panasonic operating in China, to identify factors that influence SCM of these companies. Information is provided about the background of both companies, literature is reviewed on the concepts of supply chain (SC) and SCM, ‘lean’ and ‘agile’ SC strategies, the macro-economic climate of China, Chinese distribution and logistics systems, foreign investments in China, etc. The research is based on the analysis of secondary data. Conclusions are made about the key elements of SCM that play a significant role in both Haier and Panasonic groups.
KEYWORDS: Dissertation, Supply Chain Management, SCM, Haier China, Panasonic,
C/F/993. Penetration into emerging markets. Case studies Haier and the Philippines
- WORDS:
- 4700
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This paper discusses the Chinese company Haier, manufacturer of household appliances, and is split into two sections. The first paper discusses emerging markets, namely the Philippines, aiming to assess ways in which Haier can penetrate the market. The paper begins by scanning the potential markets that Haier could possibly penetrate, focusing on Lebanon, Senegal and the Philippines. This section discusses GDP, inflation, current account balance, and population. The next paper aims to provide Haier with advice on entering a new market. This section begins by providing information of contractual and investment entry modes. The firm’s internal factors and product types are provided. This is followed by an evaluation of competition in the Philippines electrical appliance industry using porter’s five forces analysis. Consumer behavior is discussed, as is Haier’s competition and marketing strategy.
KEYWORDS: Haier, emerging markets, Philippines, Lebanon, Senegal, GDP, Inflation, contractual entry modes, investment entry modes, competition, porter’s five forces, consumer behavior,
C/B/2783. Emerging markets: the challenges they face from globalisation and established MNE's
- WORDS:
- 3200
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper concentrates on firms that are from emerging markets from developing countries and the challenges that they are presented with. With a section on the new global business place, the paper presents information on the new global business place focusing on the history, MNE’s, Theoretical Issues, Opportunities, and challenges. It highlights the strategies companies in emerging markets adopt to be successful, like exploiting the problems of the well established MNE’s, Build on Familiarity with Resource Markets, Treat Institutional Voids as Business Opportunities, and agile absorption. Marketing strategies are closely analysed, and the paper introduces the case study of Haier, a Chinese MNE to suggest how the strategies mentioned can lead to success.
KEYWORDS: Globalisation, Internationalisation, MNE, Emerging markets, global business place, marketing strategies, Haier, emerging giants!,
C/B/932. Dissertation. Brand Building and Loyalty in Emerging Economies for Multinational Companies
- WORDS:
- 10000
- DATE:
- 2008
- PRICE:
- 109.99 GBP
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle, to appraise critically the relevant brand building strategies in context of appropriate literature, and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection.
KEYWORDS: Branding, Localization, Standardization, Marketing, International Management, Proposal,
C/B/933. Dissertation + Proposal. Brand Building and Loyalty in Emerging Economies for Multinational Companies
- WORDS:
- 10000
- DATE:
- 2008
- PRICE:
- 109.99 GBP
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle, to appraise critically the relevant brand building strategies in context of appropriate literature, and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal for this dissertation is enclosed.
KEYWORDS: Branding, Loyalty, Brand Building, China, Emerging Economies, Multinational Companies,
C/B/934. Proposal: Brand Building and Loyalty for Multinational Corporations
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The scope of this research is to investigate the dynamics of brand loyalty and brand building for multi-national corporations in emerging economies. The proposal includes an initial review of literature surrounding debate on localization and standardization of brand building and loyalty within multinationals, methodology comprising case studies, secondary data, and semi structured interviews, research ethics, techniques for data analysis, and potential outcomes.
KEYWORDS: Branding, Loyalty, Brand Building, China, Emerging Economies, Multinational Companies,
C/HR/127. Master's Dissertation. Comparative Analysis of HRM Practices of Local and Foreign Invested Firms in China
- WORDS:
- 15000
- DATE:
- 2007
- PRICE:
- 159.99 GBP
The research has been focused at understanding the role of human resource management in the transitional economy of China. A comparative analysis of HRM practices has been provided between local and foreign-invested firms. The report holds chapters like introduction, literature review, methodology, analysis and findings, and conclusion. Literature review provides an in depth critical analysis of different schools of thought in the field. The research falls in the domain of interpretivism and therefore case studies, semi structured interviews and secondary data have been used to provide a qualitative analysis. The chosen case studies for the purpose of this research are Haier Group and Nokia. It has been concluded by the research that there is a trend towards convergence of HRM practices and the gap between the foreign invested and local firm's HRM is diminishing.
KEYWORDS: Nokia, Haier, HRM, Human Resource, China, Employees, Dissertation,
C/M/436. Charismatic Leadership at Haier Group
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The aim of this report is to analyze different perspectives of charismatic leadership and how it facilitates and hinders processes on an organizational level. Therefore the report has been divided into two parts, the first part deals with the pros and cons of charismatic leadership within an organizational scenario, while the second part undertakes a case study approach by using primary and secondary data from Haier Group to understand the dynamics of Position Power and Personal Power.
KEYWORDS: Charisma, Charismatic Leadership, Haier, Position Power, Personal Power, Dark Leadersh,
P/B/442. Analysis of Haier group, China
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper looks at the Haier group, the Chinese manufacturer of household electrical appliances, providing the companys profile and performing SWOT and BSC (balance scorecard) analyses. Literature on strategic management accounting is reviewed.
KEYWORDS: haier, group, china,
P/B/713. Internationalisation of Haier Group
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines strategic development of the Haier group operating in the Chinese household appliances sector. The triggers for the company’s internationalization are reviewed, their success factors are outlined. The author’s reflections about the culture and economy of the Czech Republic are offered.
KEYWORDS: Hair, Internationalisation,
P/M/585. Report on international marketing of Haier (China)
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the Chinese company Haier reviewing the challenges and opportunities of emerging markets, the implications of global marketing including cultural issues, analysing domestic appliances industry (using Porters five forces model), etc. Haiers global entry strategy is described highlighting the stages of expansion and the mode of penetration into the US market.
KEYWORDS: international, marketing, haier, china,
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WHAT OTHERS HAVE SAID
I recieved the document. Delivery was prompt and literature very helpfull.Kirk
