Browse our collection of papers in
Haier Group
P/M/585. Report on international marketing of Haier (China)
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the Chinese company Haier reviewing the challenges and opportunities of emerging markets, the implications of global marketing including cultural issues, analysing domestic appliances industry (using Porters five forces model), etc. Haiers global entry strategy is described highlighting the stages of expansion and the mode of penetration into the US market.
KEYWORDS: international, marketing, haier, china,
Other Papers On: Haier Group
Other Papers On: International Marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
haier dissertation china emerging multinational loyalty brand building markets culture proposal companies economies philippines om penetration mne established studies national organisational performance study globalisation impact chain management panasonic supply leadership hrm practices local comparative master corporations hr foreign invested international marketing internationalisation c firms charismatic challenges
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
The papers are great and I will be ordering more as my course progresses.Sean
