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Haier Group
P/B/713. Internationalisation of Haier Group
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines strategic development of the Haier group operating in the Chinese household appliances sector. The triggers for the company’s internationalization are reviewed, their success factors are outlined. The author’s reflections about the culture and economy of the Czech Republic are offered.
KEYWORDS: Hair, Internationalisation,
Other Papers On: Internationalization
Other Papers On: Haier Group
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Keywords Tag Cloud
haier dissertation china emerging culture multinational brand building loyalty study national proposal markets companies economies supply penetration chain studies philippines om performance influences chinese business mne organisational panasonic impact management internationalisation practices local foreign hrm comparative corporations hr master invested firms marketing challenges globalisation international c charismatic leadership established
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