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Haier Group
P/B/442. Analysis of Haier group, China
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper looks at the Haier group, the Chinese manufacturer of household electrical appliances, providing the companys profile and performing SWOT and BSC (balance scorecard) analyses. Literature on strategic management accounting is reviewed.
KEYWORDS: haier, group, china,
Other Papers On: Haier Group
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Keywords Tag Cloud
haier dissertation china emerging culture multinational brand building loyalty study national proposal markets companies economies supply penetration chain studies philippines om performance influences chinese business mne organisational panasonic impact management internationalisation practices local foreign hrm comparative corporations hr master invested firms marketing challenges globalisation international c charismatic leadership established
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