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C/B/934. Proposal: Brand Building and Loyalty for Multinational Corporations
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The scope of this research is to investigate the dynamics of brand loyalty and brand building for multi-national corporations in emerging economies. The proposal includes an initial review of literature surrounding debate on localization and standardization of brand building and loyalty within multinationals, methodology comprising case studies, secondary data, and semi structured interviews, research ethics, techniques for data analysis, and potential outcomes.
Dissertation matching this proposal is also available on our website under the name: C/B/932. Dissertation. Brand Building and Loyalty in Emerging Economies for Multinational Companies
Dissertation + Proposal matching this proposal is also available on our website under the name: C/B/933. Dissertation + Proposal. Brand Building and Loyalty in Emerging Economies for Multinational Companies
KEYWORDS: Branding, Loyalty, Brand Building, China, Emerging Economies, Multinational Companies,
Other Papers On: Multinational Corporations
Other Papers On: International Business in China
Other Papers On: Haier Group
Other Papers On: Marketing Dissertations
Other Papers On: Business Dissertations
Other Papers On: International Business Dissertations
Other Papers On: Branding
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Keywords Tag Cloud
haier dissertation china emerging culture multinational brand building loyalty study national proposal markets companies economies supply penetration chain studies philippines om performance influences chinese business mne organisational panasonic impact management internationalisation practices local foreign hrm comparative corporations hr master invested firms marketing challenges globalisation international c charismatic leadership established
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