Browse our collection of papers in
Haier Group

C/B/933. Dissertation + Proposal. Brand Building and Loyalty in Emerging Economies for Multinational Companies

WORDS:
10000
DATE:
2008
PRICE:
109.99 GBP

The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle, to appraise critically the relevant brand building strategies in context of appropriate literature, and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal for this dissertation is enclosed.

Dissertation matching this Dissertation + Proposal is also available on our website under the name:  C/B/932. Dissertation. Brand Building and Loyalty in Emerging Economies for Multinational Companies

 

Proposal matching this Dissertation + Proposal is also available on our website under the name:  C/B/934. Proposal: Brand Building and Loyalty for Multinational Corporations
 

KEYWORDS: Branding, Loyalty, Brand Building, China, Emerging Economies, Multinational Companies,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST
 
Other Papers On: Multinational Corporations
Other Papers On: International Business in China
Other Papers On: Haier Group
Other Papers On: Marketing Dissertations
Other Papers On: Business Dissertations
Other Papers On: International Business Dissertations
Other Papers On: Branding

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

Keywords Tag Cloud

haier dissertation china emerging culture multinational brand building loyalty study national proposal markets companies economies supply penetration chain studies philippines om performance influences chinese business mne organisational panasonic impact management internationalisation practices local foreign hrm comparative corporations hr master invested firms marketing challenges globalisation international c charismatic leadership established
GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
Just a quick line to confirm receipt of this paper. Many thanks for the prompt delivery. I have had a quick look at the contents and they look excellent. I will definitely be using your services again. Lisa