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Haier Group

C/B/4318. Dissertation. The impact of national culture on organisational culture and performance. Case study China and Haier

WORDS:

9250

DATE:

2011

PRICE:

99.99 GBP

This dissertation focuses on Haier, a Chinese based white goods firm. The study aims to consider the role of national culture in order to assess the way in which it shapes organisational culture and performance. The study begins by presenting an overview of Haier, China and the research justification, and follows with the identification of the individual research questions and objectives. The review of literature discusses a range of topics, some of which include the importance of national culture, China as an emerging market, the Harrison/Handy Typology, and the Deal and Kennedy Typography. The study then focuses on Haier, and presents the companies history, leadership strategies, as well as the general household appliance industry in China. The research methodology is then provided in detail, and the dissertation outlines the results from the chosen data collection method. Conclusions are made regarding the findings, and opportunities for future research are discussed.

KEYWORDS: Dissertation, Haier, China, white goods firm, national culture, organisational culture, organisational performance, emerging market, Harrison/Handy Typology, Deal and Kennedy Typography, household appliance industry,