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S/M/359. Branding Concept and Haagen Dazs
- WORDS:
- 4200
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper examines the brand concept of Haagen Dazs defining the basic principles of branding, characterizing brand awareness and brand image, etc. The best practice approaches to creating a strong brand are discussed using the Haagen-Dazs (HD) case study and addressing the issues of integrated marketing communication, HD brand positioning strategy, inherent problems, etc.
KEYWORDS: H?agen Dazs, brand,
Other Papers On: HAAGEN-DAZS'
Other Papers On: Branding
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