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HAAGEN-DAZS#
P/M/94. Haagen-Dazs and its brand repositioning.
- WORDS:
- 5500
- DATE:
- 2003
- PRICE:
- 59.99 GBP
The aim of this report was to investigate how the Haagen-Dazs was repositioned so successfully from a little know niche product to a global brand. This report used marketing, marketing communications models, segmentation-targeting-positioning framework and other theoretical frameworks (for example The Burnett and Moriarty IMC model). Apart from that report provides the analysis of global ice-cream market.
KEYWORDS: haagen-dazs, brand, repositioning,
Other Papers On: HAAGEN-DAZS'
Other Papers On: Branding
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WHAT OTHERS HAVE SAID
I have received the paper thanks for doing it so quickly.Patricia
