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HAAGEN-DAZS#
P/M/613. Comparative marketing analysis of Ben & Jerry’s and H?agen-Dazs
- WORDS:
- 5000
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper reports on two ice-cream companies, Ben & Jerrys (BJ) and H?agen-Dazs (HD) reviewing their background and conducting analysis of their market and competitors using PEST, SWOT and marketing mix models. Marketing strategies of both companies are compared, their marketing action plan concerning product, price, place and promotion is discussed, recommendations to each company are offered with regards to operations, promotion, branding, etc.
KEYWORDS: Ben & Jerrys, H?agen-Dazs, PEST, SWOT, marketing mix,
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Other Papers On: BEN AND JERRY
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