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HAAGEN-DAZS#
P/M/403. Advertising of Haagen-Dazs
- WORDS:
- 2000
- DATE:
- 2003
- PRICE:
- 29.99 GBP
The paper reports on selecting the most effective techniques for advertising ice cream produced by the Haagen-Dazs company. An overview of Haagen-Dazs performance and marketing strategy is given using the 4P matrix, STP model, etc. The advantages and limitations of various advertising mediums are listed and related to the Haagen-Dazs company.
KEYWORDS: advertising, haagen-dazs,
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