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C/M/536. Integrated marketing communication strategy: A case of Haagen-Dazs

WORDS:
1500
DATE:
2007
PRICE:
19.99 GBP

This report analyses the Integrated Marketing strategy of Haagen-Dazs. It evaluates the theories of integrated marketing strategies pursued by Haagen-Dazs for the sale of its ice-creams. Specific theories like SWOT analysis, FCB Grid Model and the Model of Cognitive Responses are highlighted. The report also examines the four marketing mixes and relates them with the Integrated Marketing Strategy. It looks at the image of Haagen-Dazs and it examines the creativity of advertising technique. It offers recommendation for the company.

 

KEYWORDS: integrated, marketing, communication, strategy, haagen-dazs,

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haagen dazs swot pestel marketing chain porter forces value strategy jerry ben daz environment market strategic entry competitive romania brand communications plan communication integrated comparison advertising comparative branding repositioning c agen concept
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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes. Lynn