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Guinness

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S/B/583. Corporate social responsibility issues at Guinness

WORDS:
5000
DATE:
2010
PRICE:
59.99 GBP

The paper looks at the hazardous aspects of beer manufacturing by Guinness Anchor Berhad (Guinness) examining environmental and social issues faced by the liquor industry, identifying the company's stakeholders, discussing corporate social responsibility (CSR) of the company and the effectiveness of their policy towards sustainable development, and suggesting recommendations about the ways to improve CSR practices and reporting.

 

KEYWORDS: Corporate social responsibility, CSR, Guinness, environmental, carbon emission,

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P/M/752. Guinness advertising

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper analyses a Guinness TV advertisement reviewing theoretical approaches to communication and commenting on the concepts and media channels exploited in the Guinness advertising campaign.

 

KEYWORDS: Guinness, advertising,

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E/M/51. Marketing strategy and communications plan for Guinness

WORDS:
3500
DATE:
2005
PRICE:
39.99 GBP

The paper offers a 12-month marketing strategy for Guinness to enhance the consumption of Guinness Draught (GD) and Guinness Draught in Can (GDIC) by Guinness Adopters. The companys performance is analysed and supplied with recommendations on the use of their customer database in marketing strategies. A communication plan is worked out including market targeting, advertising, promotion, sponsorship, etc.

 

KEYWORDS: marketing, strategy, communications, plan, guinness,

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