Browse our collection of papers in
Guinness

P/M/752. Guinness advertising

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper analyses a Guinness TV advertisement reviewing theoretical approaches to communication and commenting on the concepts and media channels exploited in the Guinness advertising campaign.

 

KEYWORDS: Guinness, advertising,

 
Other Papers On: Guinness
Other Papers On: Advertising