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Gucci Group

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C/OM/383. Innovative supply chain of Gucci Group

WORDS:
3900
DATE:
2011
PRICE:
39.99 GBP

The paper examines the challenges of supply chain management (SCM) within the fashion and luxury industry presenting a study of Gucci Group SCM with regard to collection preparation, sales campaign management, production planning, etc. The levels of the supply network are identified, Gucci’s innovative supply chain methodologies are examined.

 

KEYWORDS: Innovative, supply chain, SCM, Gucci Group, fashion industry,

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C/M/1452. Gucci, Louis Vuitton, & Vertu: Lessons World's Most Exclusive Brands

WORDS:
1650
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the leading fashion brands, i.e. Gucci, Louis Vuitton and Vertu, examining key success factors of their brands and the difficulties faced by the brands in most overseas markets they enter. The dilemma between adaptation and standardization strategies in international marketing is addressed, the exclusiveness of fashion status as a marketing communication strategy is discussed. This paper is answering the following questions: What are the key success factors in creating an exclusive product/service? Using the brands discussed in the case. What problems might arise in trying to build these three brands into global brands? Critically discuss what and how international marketing strategies can be applied to help organisations when entering a new geographical market territory? Exclusive brands may lose their aura of exclusiveness and fashion status, discuss methods to maintain this status and identify possible threats to these brands?

 

KEYWORDS: Gucci, Louis Vuitton, Vertu, branding, international marketing,

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S/F/201. Organizational Development: Selected cases of Mergers & Acquisitions

WORDS:
4200
DATE:
2008
PRICE:
49.99 GBP

The paper looks at mergers and acquisitions (M&A) examining the drivers behind this choice of growth and discussing the outcomes of M&A. The cases under discussion include Air France and KLM, Air France and Alitalia, British Petroleum (BP) and Amoco, BET and Rentokil, Daimler and Chrysler, GDF and Suez, PPR and Gucci, Quiksilver and Rossignol. Each case study includes analysis of the M&A background, financial analysis from investors' perspective, and discussion of whether the M&A was a success or a failure.

 

KEYWORDS: f, organizational, development, selected, mergers, acquisitions,

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S/B/202. Strategic analysis of GUCCI Group

WORDS:
3000
DATE:
2007
PRICE:
39.99 GBP

The paper offers strategic analysis of the Italian fashion company Gucci relating their background, conducting Porter's Five Forces analysis of the industry and the company analysis within the framework of the Ansoff matrix, SWOT, etc. The behaviour of luxury customers is reviewed with reference to Gucci's practices, culture and global strategy.

 

KEYWORDS: Gucci, Porters five forces, Ansoff, SWOT,

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S/M/279. Strategic marketing analysis: Gucci

WORDS:
3500
DATE:
2007
PRICE:
39.99 GBP

The paper reports on the Gucci brand reviewing their history, conducting Porter's Five Forces Analysis of the competitive environment within the luxury industry, analysing Gucci's market along the lines of its segmentation, targeting and positioning, conducting internal audit of their resources and capabilities, and arguing whether the company should use a uniform global strategy.

 

KEYWORDS: Gucci, Porters Five Forces, luxury industry,

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C/M/212. Dissertation. Marketing Communication Strategies and International Luxury Brands: A Comparative Study of Gucci, John Richmond and Missoni

WORDS:
10000
DATE:
2005
PRICE:
109.99 GBP

This dissertation investigates the effectiveness of Gucci, John Richmond and Missonis marketing communication strategies. As major international luxury brands with very different types of customer, company size and marketing budget, this highlights the varying strategies that luxury brands employ to attempt to attract customers. The dissertation uses both qualitative and quantitative research methods, which involve interviews with representatives of the three luxury brands, a focus group with luxury brand users and questionnaires given out to customers of luxury brands. It provides a detailed literature review of the marketing communication and luxury brands literature. It would be useful to anyone interested in using mixed research methods or wanting to know about marketing communications, luxury brands or any of the three case companies (Gucci, John Richmond and Missoni).

 

KEYWORDS: dissertation, marketing, communication, strategies, international, luxury, brands, comparative, study, gucci, john, richmond, missoni,

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Y/B/18. Analysis of the Gucci Group

WORDS:
1700
DATE:
2004
PRICE:
19.99 GBP

The paper in its core analyses Gucci Group in terms of assessing its past and current financial status as well as making projections for the future. The report investigates and analyses Gucci's retail strategy, provides SWOT analyses and critical evaluation of its products portfolio. In addition, its highlights Gucci's advertising methods and suggest the room for improvement. Overall, the report is of a very practical nature and offers some well-thought conclusions and recommendations on company's current status and future improvements.

 

KEYWORDS: y, gucci,

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