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Gucci Group
C/OM/383. Innovative supply chain of Gucci Group
- WORDS:
- 3900
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the challenges of supply chain management (SCM) within the fashion and luxury industry presenting a study of Gucci Group SCM with regard to collection preparation, sales campaign management, production planning, etc. The levels of the supply network are identified, Gucci’s innovative supply chain methodologies are examined.
KEYWORDS: Innovative, supply chain, SCM, Gucci Group, fashion industry,
Other Papers On: Gucci Group
Other Papers On: Supply Chain and Logistics
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