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Grolsch
C/B/3360. Factors affecting European brewing industry
- WORDS:
- 1250
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper addresses the issues of drinking beer in pubs and restaurants looking at the factors that affect the European brewing industry and conducting analysis of the industry along the lines of the PESTLE and Porter’s Five Forces models. The impact of the trends within the brewing industry is analysed with regard to Heineken, Grolsch, InBev, and Scottish and Newcastle.
KEYWORDS: brewing industry, PESTLE, Porter’s Five Forces, Heineken, Grolsch, InBev, Scottish and Newcastle,
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