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Grantchester University
C/B/3821. International expansion project for UK university
- WORDS:
- 3200
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper considers the possibility of international expansion to Sub-Saharan Africa for a fictitious UK university (Grantchester University) describing their current situation, potential options for expansion, the areas of concern with regard to financing and employee commitment, the culture and demographics of the higher educational institutions, etc. SWOT analysis of the university is conducted, the issues of HRM and project management are addressed.
KEYWORDS: International expansion, Grantchester University, SWOT,
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