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Grange Hotel Group

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C/B/4408. SWOT analysis for Grange Hotels

WORDS:
1550
DATE:
2012
PRICE:
19.99 GBP

This paper carries out a SWOT analysis of Grange Hotels, and begins by presenting information on the study and the company. The SWOT is provided in great detail, and also makes use of an opportunities matrix of success probability and a matrix of threat probability occurrence.

 

KEYWORDS: SWOT, Grange Hotels, opportunities matrix of success probability, matrix of threat probability occurrence,

 

C/B/4399. PEST analysis for Grange Hotels

WORDS:
1550
DATE:
2012
PRICE:
19.99 GBP

This paper presents a detailed PEST analysis for Grange Hotels, and begins by introducing the background to the study and to the company. The PEST analysis looks at the political, economic, social and technological factors affecting the organisation.

 

KEYWORDS: PEST, Grange Hotels,

 

C/B/4397. Ansoff matrix for Grange Hotels

WORDS:
1200
DATE:
2012
PRICE:
19.99 GBP

This paper uses the Ansoff matrix to provide recommendations for growth for Grange Hotels, and begins with an identification of the background of the company. The paper looks at strategies regarding marketing-penetration, product development, and marketing development.

 

KEYWORDS: Ansoff matrix, Grange Hotels, marketing-penetration, product development, marketing development.,

 

C/M/2227. The development of a marketing plan for Grange Hotels

WORDS:
8750
DATE:
2011
PRICE:
89.99 GBP

This paper examines Grange Hotels, and aims to present a marketing plan for the organization. The paper begins by outlining the background to the hotel in reference to their products, services, mission, and brand positioning. This is then followed by a PEST and SWOT analysis. The results from the analyses allow the paper to develop three strategic options which are all described in detail. The impact that the implementation of a new strategy will have on the organization is examined, and the paper then creates a marketing plan through use of a marketing mix and Ansoff matrix. The paper then looks at the leadership skills that are required for the successful implementation of a marketing strategy and plan.

 

KEYWORDS: Grange Hotels, marketing plan, products, services, mission, brand positioning, PEST, SWOT, marketing mix, 4p’s, leadership skills,

 

C/T/146. Dissertation. Sustainable Development in Grange Hotel Group

WORDS:
10100
DATE:
2010
PRICE:
109.99 GBP

The dissertation examines the practices of green and sustainable development (SD) used by Grange Group Hotel (GGH). Literature is reviewed on the concept of sustainable development including SD criteria and regulations, criticism of SD in the hospitality industry, consumer behaviour towards SD, etc. The methods of the research combine the analysis of secondary sources and primary data obtained from a questionnaire aimed to examine perceptions and attitudes of customers towards GGH green practices. Conclusions are made about the effectiveness of GGH sustainability strategies suggesting opportunities for further customer satisfaction.

 

KEYWORDS: Dissertation, sustainable development, green tourism, Grange Group Hotel, ecotourism,