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Granada (ITV)

C/B/3316. Corporate social responsibility and ITV Plc

WORDS:
250
DATE:
2011
PRICE:
9.99 GBP

This paper discusses corporate social responsibility (CSR) and ITV Plc, the television broadcasters. The paper discusses two theories of CSR, one by Milton Friedman and the Archie B. Carroll’s pyramid of CSR.

 

KEYWORDS: Corporate Social Responsibility, CSR, ITV Plc, broadcasters, Milton Friedman, Archie B. Carroll’s pyramid of CSR.,

 
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