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Gorvins Solicitors

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C/M/1666. Marketing Research for Gorvins Solicitors

WORDS:
5300
DATE:
2010
PRICE:
59.99 GBP

The paper looks at the market research planning, development and implementation by Gorvins Solicitors describing their organizational background, the objectives and methods of the marketing research, and the design of a questionnaire aimed to ascertain the level of customer services offered by Gorvins Solicitors and their consumer perception.

 

KEYWORDS: Marketing Research, Gorvins Solicitors,

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C/M/1352. Theoretical underpinnings of marketing strategy and case study of Gorvins Solicitors

WORDS:
5800
DATE:
2010
PRICE:
59.99 GBP

The paper looks at the concept of marketing strategy explaining the benefits of an efficient marketing strategy with regard to the market segmentation of B2B and B2C markets, and conducting a case study of Gorvins Solicitors’ segmentation, targeting and positioning strategy. Analysis of the company’s micro and macro environment is performed using the models of SWOT, PEST and Porter’s Five Forces. The role of market strategy in B2B organisations is examined highlighting the impact of the Internet on market development. A marketing mix (4P) plan for a digital strategy is suggested illustrasting how e-markeitng mix can be co-ordinated with traditional markeng mix. The issues of efficient product marketing are addressed suggesting frameworks for pricing policy.

 

KEYWORDS: Gorvins Solicitors, marketing strategy, SWOT, PEST, Porter’s Five Forces, marketing mix, e-marketing mix, product marketing, pricing policy,

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C/HR/605. Leadership qualities: theory and case study of Gorvins Solicitors

WORDS:
1550
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the leadership qualities that can benefit team performance offering a review of theories related to effective leadership and the role of communication skills in a leader. Relevant assumptions of the leadership theory are applied to the case study of the leaders in Gorvins Solicitors.

 

KEYWORDS: Leadership skills, Gorvins Solicitors,

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C/M/1326. Integrated marketing communication strategy of Gorvins Solicitors

WORDS:
1650
DATE:
2010
PRICE:
19.99 GBP

The paper examines the marketing communication strategy of Gorvins Solicitors (GS) analyzing the elements of GS coordinated communication mix, i.e. advertising, sale promotion, public relations, personal selling, direct marketing, etc. Recommendations for GS are suggested about the ways to improve communication with external stakeholders.

 

KEYWORDS: Integrated marketing communication, Gorvins Solicitors, communication mix,

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C/B/2128. Strategic analysis of Gorvins Solicitors

WORDS:
3100
DATE:
2010
PRICE:
39.99 GBP

The paper examines macro and micro environment of the UK company Gorvins Solicitors (GS) providing information about their background and services, and conducting analysis within the framework of the BCG matrix, PESTEL, Porter’s Five Forces, SWOT and Ansoff models.

 

KEYWORDS: Gorvins Solicitors, BCG, PESTEL, SWOT, Porter’s five forces, Ansoff growth strategy,

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