Browse our collection of papers in
Google
C/EI/105. Why Google alone is not sufficient for effective information retrieval?
- WORDS:
- 1450
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the systems of information retrieval (IR) defining the term ‘information’, describing IR techniques used by Internet search engines, and addressing the degree of accuracy of their IR systems. The ways to measure the effectiveness and accuracy of an IR system are discussed including the methods of Recall and Precision. The background of Google is reviewed arguing the degree of accuracy, relevance and correctness of the information that can be retrieved using this search engine, and highlighting the disadvantages of Google.
KEYWORDS: Google, information retrieval, search engine,
C/HR/608. Has organizational culture now replaced organizational structure as the dominant method of management control in organization?
- WORDS:
- 3550
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the evolution of the management theory from the classical approach of scientific management (SM) to the humanistic approach of HRM examining the methods of management control and their dependence on the organisational structure and culture. The importance of the human element in business success is highlighted drawing examples from HTM practices at Google and McDonalds.
KEYWORDS: Organisational culture, organisational structure, management control, Google, McDonalds,
C/HR/593. Evaluation of Google's HRM policies relevant to work and employment
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the HRM policies and procedures used by Google to select and shortlist suitable candidates through telephone and face-to-face interviews. Theoretical underpinnings for HRM practices are provided reviewing Maslow’s hierarchy of needs. Key success factors of Google’s strategy are identified.
KEYWORDS: Google, HRM, Selection, Motivation,
C/M/1294. Effectiveness of advertising: theory and case study of Google
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the effectiveness of advertising in persuading people to make purchase decisions. Theories of advertising are reviewed, the ways of measuring the effectiveness of advertising are discussed, consumer behaviour towards online advertising on Google is explored highlighting the critical success factors (CSF) for Google Inc.
KEYWORDS: Google, Advertising, critical success factors, CSF,
C/HR/551. Critical Evaluation of Google's HR Strategies
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines and evaluates HR strategies employed by Google Inc highlighting the significance of employee empowerment and describing the company’s tools used to to eliminate managerial bureaucracies in the organization, the initiatives in employee recruitment, training and development, the role of line managers at Google, etc.
KEYWORDS: Google, Soft HRM, employee empowerment, Line Managers,
C/B/1700. PESTEL and Porter's 5 Forces analyses of Google
- WORDS:
- 1800
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Google, PESTEL analysis which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Google and Porter's 5 forces analysis of Google which is a framework for industry analysis and business strategy development and discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Google.
KEYWORDS: Google, Porter, PESTEL,
C/B/1699. Porter's 5 Forces analysis of Google
- WORDS:
- 850
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Google and Porter's 5 forces analysis of Google, which is a framework for industry analysis and business strategy development and discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Google.
C/B/1698. SWOT analysis of Google
- WORDS:
- 600
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Google, SWOT analysis, which is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Google.
C/B/1697. PESTEL and SWOT analyses of Google
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Google, SWOT analysis, which is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Google. It also includes a PESTEL analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Google.
KEYWORDS: Google, PESTEL, SWOT,
C/B/1696. PESTEL analysis of Google
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Google and PESTEL analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Google.
C/B/1695. SWOT, PESTEL and Porter's 5 Forces analyses of Google
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper analyses Google, a 10-year-old American company that has established itself as the leader in the online advertising services market and a globally recognisable brand. It begins with an analysis of the affect of Google’s immediate environment, utilising a PESTEL analysis. Following this is a Porter’s Five Forces analysis of the global internet advertising and search engine markets that Google operates in. The paper finishes with a description of Google’s strengths and weaknesses and a discussion of the future opportunities and threats they may face in the form of a SWOT analysis.
KEYWORDS: Google, PESTEL, Porter’s Five Forces, SWOT,
C/M/1134. Strategic marketing: theory and case study of Google
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper critically evaluates Google’s strategy as opposed to traditional linear planning explaining financial metrics and analytical tools that could be applied to decide the commercial viability of a new idea, and reviewing key decision areas that can turn a company from market follower to market leader by capitalising on the innovation of its employees. The applications of the Ansoff matrix and Porter’s Five Forces model in the development of marketing strategies are discussed.
KEYWORDS: Marketing plans, strategic marketing, Google, market leader, Porter's Five Forces, Ansoff,
C/EI/81. Social Networks
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at social networks explaining the reasons for their increasing popularity and outlining success factors behind virtual communication. The features of online communities are described including Orkut , Facebook and Myspace social networks. The issues of their marketing and advertising are addressed.
KEYWORDS: Facebook, Orkut, Myspace, social networks, virtual communication, online community,
C/M/1080. Attitudes of Users to the Redesign of Youtube: Questionnaire Development
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper reports on the development of a data collection tool to understand and evaluate the attitudes of the users towards redesigning Youtube. Research objectives are formulated, information needed for the research is reviewed, the process of the questionnaire development is outlined.
KEYWORDS: Questionnaire Design, Research Tools, Market Research, Survey Design, Youtube,
C/B/1452. Value Chain Analysis of Google
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This value chain analysis discusses the value chain of Google. This study discusses how the value chain of this company has had an impact on the success of the business of this organisation. This essay begins by discussing a general overview of the company and then moves on to discussing the value chain for each of the company. Brief SWOT analysis has been used to explain the value chain of this company better. Also, other tools and techniques have been employed for this purpose as well.
KEYWORDS: value, chain, google,
C/F/439. Financial Performance analysis: Google Vs Microsoft
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper demonstrate financial analysis of two companies Google and Microsoft for 2006-2008, the brief put light on ratio analysis and stock share performance of both companies in detail. And finally draw a conclusion on the basis of analysis through scholarly references and up to date facts and figures.
KEYWORDS: f, financial, performance, analysis, google, vs, microsoft,
C/B/1014. Management Practices in Google
- WORDS:
- 3600
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines and evaluates the management practices that make for Google's competitive advantage identifying operational oversights and missteps that Google must address to avoid loosing grounds to the likes of Microsoft, Yahoo, etc. Analysis of the company is conducted using the model of Porter's Five Forces, and examining Google's history, organisational culture, new product development practices, ethical issues, etc.
KEYWORDS: Google, Management, Porter's Five Forces,
C/B/1172. Environmental Scan of HR at Google
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the features of Human Resource Management in Google reviewing the company's history, providing information on the developments that have taken place at Google over the years and the challenges that the organization is currently facing. A scan of the external environment is presented using PESTLE analysis, the company and the industry are analysed using the models of SWOT and Porter's 5 Forces, respectively.
KEYWORDS: environmental, scan, hr, google,
C/B/1471. PESTLE analysis of Google
- WORDS:
- 1600
- DATE:
- 2008
- PRICE:
- 19.99 GBP
This paper presents overview of Google and PESTLE Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Google.
C/B/1472. SWOT Analysis of Google
- WORDS:
- 850
- DATE:
- 2008
- PRICE:
- 9.99 GBP
This paper presents overview of Google and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Google.
C/F/289. Dissertation + Proposal. What is the role of Venture Capital in the growth and development of the web-based businesses?
- WORDS:
- 9300
- DATE:
- 2008
- PRICE:
- 109.99 GBP
The dissertation investigates how the investment into web-based businesses affects the growth and development of the business. It is found that the growth of web-based businesses is a demand-pull phenomenon, where the higher demand for the Internet leads to the higher growth of the web-based businesses. Literature is reviewed on the theory of venture capital (VC) discussing VC investments attracted by the major success stories, i.e. Facebook and YouTube. The methods of research include primary data collection through interviews. Conclusions are about VC contributes to the development of the web-based businesses through providing non-financial benefits, such as advice and expertise. Proposal is enclosed with this dissertation.
KEYWORDS: Dissertation, web-based, internet, venture capital, VC, Facebook, YouTube,
C/HR/258. Strategic HRM at Google
- WORDS:
- 4600
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper analyses how Google has been able to align its strategic human resource management (SHRM) policies and practices with its corporate strategy in order to achieve competitive advantages in its markets. Literature is reviewed on corporate strategy and SHRM to show how firms adopt different approaches and how it affects their performance. The theory is applied to the case of Google, which is renowned for its proactive approach to SHRM, enabling the company to innovate at a very rapid pace.
C/M/734. Analysis of Google, Expedia, OneStat and Flextronics
- WORDS:
- 1200
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines Google, Expedia.com, OneStat.com and Flextronics from the perspective of their participation in business ventures, their organisational structure, management and marketplace. The studied parameters are compared.
KEYWORDS: Google, Expedia.com, OneStat, Flextronics,
S/EI/57. Analysis of Google as computer search business
- WORDS:
- 3400
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the position of Google within online search businesses conducting analysis along the lines of SWOT, governance structure, competitors, key success factors, etc. Description of the computer search industry is provided discussing Google's strategies with regard to AOL and Microsoft (MS) and the company's prospective software and e-commerce development.
KEYWORDS: ei, google, computer, search, business,
S/F/163. 'The IPO for Google took place in September 2004. Since then the company share price has risen steadily together with continuous profit growth'. Discuss
- WORDS:
- 2300
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper reports on the performance of Google Inc discussing the features and services provided by the Google search engine and examining the factors behind the company's success and competitive advantage. The company's history and development are reviewed, their mission to organize the world's information is discussed.
KEYWORDS: Google, search engine, Internet, initial public offering, IPO,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
I've got the paper. It's really good andproven to be very helpful. Thanks.Mike
