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S/EI/68. Innovations in Google

WORDS:
1950
DATE:
2010
PRICE:
19.99 GBP

The paper examines the innovative practices of Google described as a ‘house of innovation'. Google's use of innovation is analyzed from the perspective of their business insights, imaginative solutions and innovative engineering of computer systems. The features of Google as an advances web search engine are identified, the company's innovative products and acquisition/partnership strategies are described.

 

KEYWORDS: Innovation, Google, web search engine,

 
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