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P/B/476. Google SWOT Analysis

WORDS:
730
DATE:
2006
PRICE:
9.99 GBP

This report presents a SWOT analysis of Google, a global leader in providing Internet search technology, connecting people and information. The report highlights how the company has witnessed considerable growth in 2005, giving it a strong financial position. However, it also emphasizes Googles over-reliance on advertising revenues, its inexperience in international markets and the increasing threat of competitors such as Yahoo! and Microsoft, which suggest more difficult times lie ahead for the company.

Updated version of this paper is available here:  C/B/2472. Google's SWOT analysis
 

KEYWORDS: google, swot,

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