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C/OM/229. Innovation Management at Google

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

The paper examines how Google has revolutionised the Internet by ‘freeing up the world’s information’ describing the background of Google, reviewing the theory of innovation, investigating Google’s approaches to innovation, and comparing them to the principles of innovation management in 3M and Toyota.

 

KEYWORDS: Google, innovation, Internet,

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