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C/M/1294. Effectiveness of advertising: theory and case study of Google
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the effectiveness of advertising in persuading people to make purchase decisions. Theories of advertising are reviewed, the ways of measuring the effectiveness of advertising are discussed, consumer behaviour towards online advertising on Google is explored highlighting the critical success factors (CSF) for Google Inc.
KEYWORDS: Google, Advertising, critical success factors, CSF,
Other Papers On: Advertising
Other Papers On: Google
Other Papers On: Critical Success Factors (CSF)
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